How often should I check whether ChatGPT and Claude cite my business?
How often to measure whether AI cites you, why a single answer says little, how long to wait after a change and how to do it by hand or with Peaje.
It pays to measure once a week, with the same questions, and after each change, at 2 and 6 weeks. Measuring every day does not help much, because the same question can get a different answer the next day and what matters is the trend over several weeks. What is worth checking daily is the technical side, that your site stays open to the bots, because a change in your firewall can take you out overnight.
Updated: November 2026
That is how Peaje's Pro agent does it: it tracks 20 questions every week in ChatGPT and Claude and measures each page again 2 and 6 weeks after it goes live, according to the pricing page.
What should I measure and how often?
| What | How often | Why |
|---|---|---|
| That bots can get in and read your site | Every day | A change in your robots.txt, your CDN or your firewall cuts them off without warning |
| Whether they cite you for your business's questions | Every week, on the same day | Answers change, and one weekly round with the same questions shows where you are heading |
| Whether a new page or a fix worked | 2 and 6 weeks after publishing it | Assistants take time to read your site again, and measuring earlier can make you think it did not work |
| How ready your site is for agents | After each big change | The score only changes when your site changes |
Why is asking once not enough?
A single answer is a snapshot of that moment. When ChatGPT and Claude search the web to answer, the sources they pick change with the day, the wording of the question and what they found. If you ask once and you do not show up, you might show up tomorrow, and the other way around. That is why the useful number is the percentage: out of your 20 questions, how many cited you this week, and how it compares with the week before.
How long should I wait after publishing something?
Wait two weeks for the first measurement and six for the second. At 2 weeks you see whether the assistants found the page, and at 6, whether it stayed among their sources. If it does not show up in that time, first check that bots can read it and that it answers the question in the first paragraph, with concrete data.
How do I measure it by hand?
- Write 10 to 20 questions your customers ask before buying, without your brand name, for example "which tool tells me whether AI can read my website?".
- Ask them every week, on the same day, in ChatGPT and Claude, with search turned on and in a new conversation each time.
- Write down whether you show up among the sources, whether they name you without a link and which sites they cite instead.
- Compare the percentage of questions where they cite you with the week before.
The hard part is not skipping a week.
How does Peaje do it?
- Free: the radar asks ChatGPT and Claude up to 3 questions about your business and shows you whether they cite you, as a snapshot of that day. The daily monitor checks your site every day and leaves you a task when something fails.
- Pro: your agent tracks 20 questions every week, tells you how many cite you and who gets cited instead, and measures each page again at 2 and 6 weeks. It tells you in your dashboard or on Telegram, with a weekly report by email. Perplexity is not part of that measurement today.
We explain the difference between an agent visiting you and citing you in how do I know if ChatGPT, Claude or Perplexity cite my business.